在营销中，我们要以树立高档品牌为本，提升自身的价值。而不能为多卖几件衣服而盲目地降低自己的价位与形象。 有销量并不等于有高级品牌形象，但有了高级品牌形象就一定会有销量! 这点不能忘记!
更重要的是：设计是很容易被别人偷去模仿，但高档的品牌形象，客人对牌子的忠实和市场地位是模仿者无法抄袭甚至取代的。
我想世界许多知名品牌都是花相对很少的心思去设计生产与销售它们的产品，相对更多的苦心经营去建立自己的高档形象，客户忠实率与市场地位。 我想这是它们成功秘诀之一。
总结： 宁可不做，也不滥竽充数! 要做，就把目光放远，坐个好牌子。
When designing, we Do Not seek for more designs and more quantity, but to create classics that we could be proud of. Fulfilling quotas is not our job!
When marketing, we need to establish the image of high-end brand and elevate the collection's value. We cannot lower either the price or image of the brand for the sake of selling a few more items. Remember, having revenue does not mean the brand has a high-end image, but having a high-end image will certainly guarantee revenue. Therefore, it should be concluded that long term brand image is much more important than short term profit.
More importantly, a design can be easily copied, but the image of high-end brand, customer loyalty as well as the company market position can not be stolen, copied or replaced.
I think many world renowned brands spend relatively smaller amount of their energy on creating, manufacturing and selling their products, but larger amount of their energy and focus on creating an brand image of luxury, customer loyalty and market position. I think it's one of the keys to their success!
Summary: We rather not doing business if the business is only about selling mediocre products. If we move foreward, we must look beyond the immediate profitability, and focus on building a strong brand.
Dear Visitors, do you agree? Please leave a comment!
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